Strategy meets story.
Results follow.
Award-winning marketing executive and brand strategist helping brands, businesses, and creatives stand out with authenticity—combining culturally grounded strategy with measurable business impact.
Trusted by brands like Paramount, Disney, The Ad Council, The United States Naval Academy and more.
Tell the real story -
with intention.
Ashley is a first-generation college graduate, former foster youth, and award-recognized marketer who rose through the ranks of corporate media to lead powerhouse brands like Paramount's BET, VH1, and BET+.
She is a graduate of Morgan State University, holds an MBA from Johns Hopkins and has led Webby-honored, culture-first campaigns like For the Fellas and Ms. Pat Settles It influencer campaign, and developed Dove's digital campaign, #PassTheCROWN, in support of The CROWN Act—a national initiative to end hair discrimination.
Ashley is known for bridging the boardroom and the block—blending data and gut, strategy and soul. Her story isn't just about breaking barriers; it's about building bridges for the next generation of creatives and entrepreneurs.
Strategist
Visionary
Creative
Storyteller
Analytical
Data-Driven
Connector
Bridge-Builder
Services & Offerings
From strategic leadership to creative execution, I help brands and organizations build authentic connections
that drive measurable business impact.
Marketing Leadership
Executive Oversight & Direction
Strategic brand and marketing leadership for companies seeking executive guidance. I build teams, launch campaigns, and align marketing to business goals—driving cultural relevance and measurable results.
Speaking & Workshops
Keynotes & Custom Sessions
Keynotes, panels, and custom sessions on marketing, culture, storytelling, and leadership. Available for conferences, corporate events, and team workshops.
Brand Strategy Consulting
Clarity & Positioning
Clarifying brand identity, positioning, and messaging to cut through the noise and connect with the right audiences. From brand audits to complete repositioning strategies.
Creative & Content Development
Concept to Execution
Concept development and execution support for branded content, social-first series, and original digital programming that moves culture and drives results.
Social Media & Content Strategy
Culture-First Performance
Audience growth, influencer campaigns, tentpole strategy, and creative development rooted in cultural relevance and data-driven performance.
Portfolio
A selection of award-winning campaigns, strategic initiatives, and recognition that demonstrate the power
of culturally-grounded marketing.
Paramount (BET, BET+, VH1)
Vice President, Social Media Marketing | Brand Strategy
Drove record-breaking engagement, original content development, and platform innovation across BET, VH1, and BET+, leading high-impact campaigns and partnerships that defined culture and delivered business results.
Impact
Billions of video views,
Triple-digital growth
JOY Collective
Vice President, Marketing | Culture-Driven Strategy & Campaign Leadership
Led integrated marketing strategy and campaign execution for Fortune 500 brands, creating culturally resonant, award-recognized work that drove national impact across digital, social, and branded content.
Impact
Billions of impressions,
Award-recognized work
TV One
Online Producer | Digital Launch + Content Strategy
Led the launch of TV One's digital and social presence, building its foundational voice across platforms and supporting the network's evolution into a culturally relevant, multi-platform brand.
Impact
First web series launched, Digital presence established
Interviews & Appearances
Sharing insights through panels, interviews, and presentations.
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Keynote Speaker • 2025
Community College of PA
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Interview • 2025
IPY Agency Highlight
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Panel • 2025
Sistas in Suits
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Webby Awards Feedworthy
BET's Head of Social Gives Peek Into Her Moodboard
It’s Time to Connect
Your What to Your Why.
Press & Recognition
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For the Fellas 2025
Webby Awards Honoree - Arts, Culture & Lifestyle
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Sistas In Suits Panel
Highlights from the event that celebrated sisterhood & style!
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Ms. Pat Settles It
Webby Awards Honoree - Social Media Campaign
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For the Fellas 2024
Webby Awards Honoree - Interview/Talk Show
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#PassTheCROWN
Brafton.com - Best Social Media Campaign 2016
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Top 30 Under 30
WKYS 93.9 FM
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TV One Launch New Web Series
Mediapost.com - The Cube Life
Brand's I've Supported
